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Branding with Color: A Small Business Guide to Influencing Customers
Your brand colors do more than look good—they influence emotions and decisions. Learn how to choose the perfect hues for your business!

TAWC Multimedia
Nov 8, 20243 min read
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Marketing for Introverts: How to Build a Brand When You're Not Naturally Outgoing
Small business marketing for introverts: Use your listening skills, authentic connections, and strategic content to build a standout brand.

TAWC Multimedia
Nov 1, 20245 min read
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Could I Have This Dance?: Small Business Partnerships for Marketing Success
Small biz partnerships: share the load, cut costs, double your impact. Why go solo when teaming up could be the Power Rangers move you need?

TAWC Multimedia
Oct 24, 20245 min read
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The Secret to Lazy Marketing: Make Your Customers Do the Work through User-Generated Content
Want your customers to do your marketing for you? Learn how user-generated content can boost your brand with minimal effort!

TAWC Multimedia
Oct 18, 20244 min read
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AI Writes, But It Doesn't Right: Why Humans Still Have the Upper Hand
AI tools can't match human writers' creativity, emotional depth, or authenticity. Discover why human connection matters in writing.

TAWC Multimedia
Oct 11, 20244 min read
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Stay The Course: How To Be Consistent with Digital Marketing Even When You're Not Seeing Results
"If you build it, [they] will come." So, you went out and built it. But, what the hell? Nobody's showing up yet. Results take time, so...

TAWC Multimedia
Oct 4, 20243 min read
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Top 5 FREE Resources for Your Small Business
Our Top 5 Free Resources will help you stay organized and save money for your small business.

Christina Thompson
Sep 27, 20243 min read
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Why Traditional Advertising is Still Relevant in 2024
Discover why traditional advertising still matters. From broad reach to lasting impact, it complements digital strategies for brand success!

TAWC Multimedia
Sep 20, 20244 min read
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Why the Best Brands Build Community
Building a community around your brand will help you not only survive - but thrive. Learn why it's so important and how to get there.

TAWC Multimedia
Sep 13, 20244 min read
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The Handbook for Recently Deceased Marketing: Why Jingles Deserve a Resurrection
An opinion piece on why jingles deserve a revival in today's marketing. Including a brief history of jingles and examples.

TAWC Multimedia
Sep 6, 20246 min read
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Behind the Counter with One Stop Coney Shop: Serving up Hot-Dogs, Community, and Entertainment - A Case Study in Branding
The story of One Stop Coney is a prime example of how a small brand can flourish using authenticity, community engagement, and branding.

TAWC Multimedia
Aug 30, 20245 min read
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Once Upon a Brand: Using Storytelling to Connect with Your Audience
A quick intro and explanation effective storytelling and how it can be used in marketing of brands and businesses.

TAWC Multimedia
Aug 23, 20244 min read
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Click Here to Laugh: How Interactive Campaigns are Making Marketing Less Static and More Engaging
TAWC Multimedia explains why interactive ad and marketing campaigns are awesome and how your brand/small business can get in on the action.

TAWC Multimedia
Aug 16, 20244 min read
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Funnel Vision: Marketing Funnels - What They Are, Why They Matter
A brief rundown of marketing funnels: what they are, why they matter to small business, and the different stages.

TAWC Multimedia
Aug 9, 20244 min read
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This is Why I'm Hot: 2024 Marketing Trends
Wondering what trends are happening in 2024 in the small biz marketing sphere? Here are a few to pay attention to.

TAWC Multimedia
Aug 2, 20244 min read
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How to Write a Press Release That Even Your Mom Will Share on Facebook
A quick intro to press releases for small business, why you should be using them, when, and how to get started. Examples included.

TAWC Multimedia
Jul 26, 20246 min read
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The Importance of Consistent Branding
Discover the importance of consistent branding when communicating both internally and externally using your brand.

TAWC Multimedia
Jul 19, 20243 min read
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Why Your Small Business Needs a Social Media Presence (Even if you think it doesn't)
A few pointers on why your small/medium-sized business needs a social media account. We discuss highlights and explain how to get started.

TAWC Multimedia
Jul 12, 20244 min read
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